Brasa Box Design
Designed a series of boxes for Brasa Peruvian Kitchen as a conceptual proposal.
Box Design and Branding, Brasa Peruvian Kitchen
TYPE: Commercial Branding and Design
LOCATION: Toronto, ON
YEAR / STATUS: 2024 / proposal
SOFTWARE: Rhino, Illustrator, Photoshop
For Brasa Peruvian Kitchen, Studio Vergara developed a packaging redesign proposal exploring how the brand’s takeout boxes could become a more memorable and culturally expressive unboxing experience. The proposal included a series of regional box concepts inspired by Lima, Cusco, and Cajamarca, each translating Peruvian visual culture into contemporary packaging through color, pattern, typography, and narrative details.
This proposal reflects Studio Vergara’s broader interest in working beyond the limits of traditional architecture, applying spatial thinking, cultural research, and visual storytelling to brand experiences, objects, and designed environments. By approaching packaging as a small-scale architectural surface — one that unfolds, reveals, communicates, and creates a moment of interaction — the project demonstrates the studio’s ability to help brands develop memorable physical identities across products, graphics, interiors, exhibitions, and experiential design.
The project combined 3D modeling, graphic design, cultural research, and product visualization to test how Brasa’s identity could live across physical packaging. Design elements included chicha-inspired lettering, Andean and coastal textile patterns, regional color palettes, interior messaging, monogram applications, and atmospheric renderings that communicated the boxes as both functional containers and branded storytelling objects.
